What is Copywriting?

Copywriting is the art of using words to persuade, inform, and drive action. It’s not just about writing; it’s about crafting messages that connect with your audience on a deeper level and inspire them to act. Great copy doesn’t fill space with empty words—it moves people. Whether it’s convincing someone to make a purchase, sign up for a service, or share your message. Good copy is what turns interest into action. For instance, a powerful landing page doesn’t just catch attention—it converts visitors into customers. An engaging email doesn’t just get opened—it builds relationships and turns one-time buyers into loyal supporters